Marketing for a Restaurant and Bar a Case Study
A restaurant and bar located on the southside of Jacksonville, Florida had been struggling to attract new customers using traditional marketing methods such as Facebook, Instagram, and local coupon magazines mailed monthly. To address this issue, they approached Game Changer Media Group to explore programmatic marketing as an alternative.
Targeting Strategies:
Game Changer Media Group developed a targeted programmatic marketing campaign for the restaurant and bar, which included the following strategies:
Geotargeting: The programmatic marketing campaign used geotargeting to reach potential customers within a specific radius of the restaurant and bar. This allowed the campaign to target customers who were more likely to visit the restaurant and bar due to their proximity.
Behavioral targeting: Behavioral targeting was used to reach potential customers who had recently visited other restaurants and bars similar to the one being promoted. This helped the campaign reach a more engaged audience that was more likely to be interested in the restaurant and bar’s offerings.
Contextual targeting: Contextual targeting was used to place ads on websites or content that was related to the restaurant and bar’s offerings, further increasing the relevance of the ads and engagement of potential customers.
Device targeting: The programmatic marketing campaign was optimized to target potential customers on specific devices such as mobile devices or desktop computers, to ensure the campaign was effective on different platforms.
Unique Call to Action: The programmatic marketing campaign included a time-limited coupon offer to create a sense of urgency and incentivize potential customers to visit the restaurant and bar.
Results:
After running the programmatic marketing campaign for three months, the restaurant and bar saw significant improvements in their return on investment compared to their previous traditional marketing efforts. Here are some statistics:
Cost-Effective: The programmatic marketing campaign had a click-through rate (CTR) of 1.7%, which is significantly higher than the industry average of 0.35%, meaning that the campaign was more effective at reaching potential customers at a lower cost than traditional marketing methods.
Higher ROI: The restaurant and bar experienced a 40% increase in foot traffic during the campaign period, resulting in a 30% increase in sales. This showed that the targeted programmatic marketing campaign was able to reach potential customers more effectively, leading to increased foot traffic and sales.
Personalization: The programmatic marketing campaign allowed for personalized messaging and ad placement, which resulted in a higher engagement rate. The campaign had an average engagement rate of 3%, significantly higher than the industry average of 0.58%, which indicated that the ads were resonating with potential customers.
Flexibility: The programmatic marketing campaign allowed for real-time adjustments to the advertising campaigns based on performance data. This flexibility helped Game Changer Media Group optimize the campaign and improve results over time.
Tracking and Analytics: With programmatic marketing, the restaurant and bar had access to detailed analytics that helped them understand how their ads were performing and make data-driven decisions about future campaigns.
Conclusion:
By leveraging various targeting strategies, Game Changer Media Group’s programmatic marketing campaign allowed the restaurant and bar located on the southside of Jacksonville, Florida, to reach potential customers more effectively and at a lower cost than traditional marketing methods. The targeted messaging and ad placement also resulted in a higher engagement rate and ultimately more foot traffic and sales. The unique call to action of a time-limited coupon offer incentivized potential customers to visit the restaurant and bar and further contributed to the campaign’s success. If you’re a restaurant or bar owner looking to achieve similar results, contact Game Changer Media Group today at 904-415-6600 or schedule a chat.
