How we target people online
Programmatic marketing is a data-driven approach that automates the process of buying, placing, and optimizing ads in real-time. It enables advertisers to reach specific audiences with personalized content, improving the efficiency and effectiveness of ad campaigns. Some ways that programmatic marketing targets customers include:
Demographic targeting:
We can target customers based on various demographic factors such as age, gender, income, and education level. This helps deliver relevant ads to the right audience.
Geographic targeting: Ads can be targeted to specific locations, from countries to cities, and even zip codes. This is particularly useful for local businesses or region-specific promotions.
Behavioral targeting: By analyzing browsing history, past purchases, and online behavior, we can target customers based on their interests, preferences, and habits. This helps create more personalized and relevant ads.
Contextual targeting: Ads can be placed on websites or platforms that have content relevant to the product or service being advertised. This ensures that the ad reaches an audience that is likely to be interested in the offering.
Lookalike targeting: We can target new customers who share similar characteristics and behaviors with their existing customer base. This increases the chances of reaching potential customers who are likely to engage with the brand.
Retargeting: Programmatic marketing can target customers who have previously visited a website or engaged with an ad but didn’t make a purchase. By serving ads to these individuals, advertisers can remind them of their interest and encourage them to complete the transaction.
Cross-device targeting: Programmatic marketing can track and target customers across multiple devices, such as smartphones, tablets, and desktop computers. This allows for a more seamless and personalized ad experience, improving the likelihood of engagement and conversion.
Time-based targeting: Advertisers can choose to serve ads at specific times of the day or days of the week to target customers when they are most likely to be online and receptive to the ad or based on weather.
Real-time bidding (RTB): Programmatic marketing uses real-time bidding, allowing us to bid on ad inventory in real-time, ensuring that your ads are served to the most relevant and valuable audience at the optimal price.
Custom audiences: We can create custom audience segments based on specific criteria, such as customers who have abandoned shopping carts, engaged with a certain type of content, or visited specific pages on a website. This helps tailor ads to very specific customer needs and preferences. If you would like to chat with us, feel free to call us at 904-415-6600 or request a chat here
